New FDA Regulations for E-Cig, Cigars, Pipe Tobacco and Hookah

A recent federal ruling extends the FDA’s authority to all tobacco products, including e-cigarettes, cigars, hookah tobacco and pipe tobacco.

Convenience retailers that have waited for federal decision makers to take a firm position on the regulation of electronic cigarettes don’t have to wait any longer.

In a May 5, 2016 press conference, Secretary of Health and Human Services Sylvia Mathews Burwell and Mitch Zeller, head of the FDA’s Center for Tobacco Products, explained a new U.S. Food and Drug Administration ruling, extending its authority to all tobacco products, including e-cigarettes, cigars, hookah tobacco and pipe tobacco, among others.

Under the rule, the U.S. Food and Drug Administration would have to approve all tobacco products not currently regulated that hit stores after February 2007. The FDA also said it will also control the “parts” and “components” of tobacco. For e-cigarettes, that would include e-liquids, atomizers, batteries, flavors, vials that contain e-liquids and programmable software. The rule helps implement the bipartisan Family Smoking Prevention and Tobacco Control Act (TCA) of 2009.

Counter Arguments

A recent survey supported by the FDA and the Centers for Disease Control and Prevention shows current e-cigarette use among high school students has skyrocketed from 1.5% in 2011 to 16% in 2015 (an over 900% increase) and hookah use has risen significantly.

Burwell said today’s announcement is a response to the growing trend that e-cigarettes have taken a drastic leap among young American consumers.

Of course, there are plenty of groups in the U.S. that argue that e-cigarettes are an effective counter to cigarettes and provide an effective means for consumers to quit combustible cigarettes and to use nicotine where smoking is prohibited.

Before today, there was no federal law prohibiting retailers from selling e-cigarettes, hookah tobacco or cigars to people under age 18. Today’s rule changes that with provisions aimed at restricting youth access, which go into effect in 90 days, including:

  • Not allowing products to be sold to persons under the age of 18 years (both in person and online);
  • Requiring age verification by photo ID;
  • Not allowing the selling of covered tobacco products in vending machines (unless in an adult-only facility); and
  • Not allowing the distribution of free samples.

Three Years

Under staggered timelines, the FDA expects that manufacturers will continue selling their products for up to two years while they submit new products for approval—and an additional year while the FDA reviews the new tobacco product application. The FDA will issue an order granting marketing authorization where appropriate; otherwise, the product will face enforcement from the administration.

Zeller called the final rule a foundational step that enables the FDA to regulate products such as e-cigarettes, cigars and hookah tobacco, which had gone largely unregulated. He told press members that the other key topics—including the disposition of flavored e-cigarettes and flavored e-liquids that are used with vape products—will be addressed in time.

He did acknowledge that more scientific research needs to be done so the future of the emerging industry can be bettered determined.

Today’s actions will subject all manufacturers, importers and/or retailers of newly-regulated tobacco products to any applicable provisions, bringing them in line with other tobacco products the FDA has regulated under the TCA since 2009.

These requirements include:

  • Registering manufacturing establishments and providing product listings to the FDA;
  • Reporting ingredients, and harmful and potentially harmful constituents;
  • Requiring premarket review and authorization of new tobacco products by the FDA;
  • Placing health warnings on product packages and advertisements; and
  • Not selling modified risk tobacco products (including those described as “light,” “low,” or “mild”) unless authorized by the FDA.

What Does The New Ruling Mean For Retailers

First and foremost, retailer should have a solid “WE CARD” program in place.  Since, the program is already a requirement for cigarette and traditional tobacco products, retailers can simply extend the practice to e-cigarettes, cigars, hookah tobacco and pipe tobacco, among others. For some helpful advice on implementing an effective “WE CARD” program, please visit DON’T GET STUNG BY THE FDA – WE CARD COMPLIANCE

Retailers should also keep informed of ever changing tobacco laws and FDA rulings. We’ll do our part to share any pertinent changes in rulings, to our followers, as they arise.

We, at, are here to assist retailers by providing the largest selection of tobacco fixtures and cigarette displays, and offering retailers the fixtures and point of sale products that they need to keep cigarette, tobacco and smokeless sales a viable and profitable category.

Visit our website to view a full range of tobacco fixtures and cigarette displays. With the exception of custom units, all pricing is disclosed on our website and online ordering is very simple. Call us and we’ll provide you with immediate pricing for all custom units.

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Adapted from FDA Institutes New E-Cig Regulation, May 5, 2016 CSD Staff 

Jim Richards

Jim Richards is President of TheCstoreEstore, the leading online distributor of point of sale cigarette racks, tobacco fixtures and cigarette display cabinets and the exclusive manufacturer of M-Series Overhead Cigarette Racks.

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