What you need to know about the increase in smokeless and spitless tobacco sales.
Sales of smokeless tobacco products have skyrocketed, with some products experiencing triple digit growth. Find out why more and more people are turning to nicotine pouches and lozenges, and what this means for the future of tobacco.
Sales of smokeless tobacco products are on the rise, particularly those that do not require spitting. According to a research firm called IRI, the smokeless tobacco category recorded sales of $8.95 billion for the 52 weeks ending Jan. 29, 2023, up 4.9% from the previous year.
Within this tobacco category, spitless tobacco proved to be the growth driver, with sales of $1.9 billion, a gain of 34.5%. In contrast, chewing tobacco/snuff notched sales of $7.03 billion, a 1.1% decrease.
A growing number of people are choosing nicotine pouches and lozenges that contain nicotine, flavorings, sweeteners, and plant-based fibers, rather than tobacco. This trend is driven by a rising number of smoking restrictions, the introduction of new smokeless products, and a preference for discreet consumption.
Promotions from manufacturers have also helped to boost sales in the smokeless category. Convenience store retailers are encouraged to maximize facings and make full use of point-of-purchase signage and backbar headers to heighten product awareness.
“A growing number of people are choosing nicotine pouches and lozenges that contain nicotine, flavorings, sweeteners, and plant-based fibers, rather than tobacco. “
Mark McCarty, director of category management for Clark’s Pump-n-Shop Inc., believes that the smokeless category will continue to grow in the year ahead. As there continue to be more restrictions on smoking in the workplace and municipalities, more individuals are looking for a suitable alternative to cigarette usage. He also noted that manufacturers are doing more in the way of promotions to encourage multiple can purchases at a substantial savings over the single can purchase.
When it comes to leading brands, ZYN leads the way in McCarty’s locations, capturing more than 60% of the volume sold. He also pointed to On! and Rogue as strong selling options. Bolstering consumer confidence that they will always find the brands they like and beneficial deals lends strong support to the spitless tobacco category.
To sell more, having a home for the category, continued promotions, and signage are crucial. Clark’s Pump-n-Shop dedicates a two-foot section of the backbar at its c-stores to the smokeless category, ensuring there is ample space for each manufacturer.
We, at TheCstoreEstore.com, are here to assist retailers by providing the largest selection of point of sale tobacco fixtures and cigarette displays, and offering retailers the fixtures and point of sale products that they need to keep cigarette, tobacco and smokeless sales a viable and profitable category.
Visit our website to view a full range of tobacco fixtures and cigarette displays. With the exception of custom units, all pricing is disclosed on our website and online ordering is very simple. Call us and we’ll provide you with immediate pricing for all custom units.
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