The acquisition of a Tobacco Fixture or Cigarette
Display is more than just an equipment purchase. It is an investment in a
marketing and sales tool with the potential to boost your bottom line! Here are
a few factors a retailer should consider before making an investment.
1. What type of product(s) you will be
merchandising? Knowing this will help
determine the type of tobacco
you need. Your product options will be:
much of each product you will carry in the fixtures? Knowing this will help
you avoid overbuying or underbuying a fixture for your product needs.
How many cigarette facings do you require?
Keep in mind, you may want to double-up or triple-up on your most popular or
fast moving brands.
How many snuff or chew facings do you
require? Snuff and chew pushers are adjustable in width (we call them
OTP pushers), making them different that cigarette pack pushers. It's
important to know how many of these adjustable pushers you require in order
to purchase the appropriate fixture.
How many flat shelves do you require for
cartons or other display products? Flat display shelves are great for
cartons and pre-boxed tobacco products. If you are unsure about using
flat shelves, we can provide a flat shelf with removable pack or OTP pushers
that may be removed if a flat shelf is needed in the future.
How many E-cigarette or Vapor product pushers
do you require? Single packed vapor cigarettes, single packed
e-cigarettes and vapor juice all require a pusher that is taller and more
narrow than our standard OTP pusher. Knowing how many of these
products you'll carry will help us determine how many of our specialized
tall/narrow pushers you will need.
3. What style of
tobacco fixture you require? Knowing this will help determine whether you
require an overhead tobacco fixture, an under counter tobacco fixture,
a behind the counter tobacco fixture.
If you have limited space behind your cashier
counter, you may opt for our Overhead Fixture or Under Counter Fixtures.
If you do have space behind your cashier
counter, will you require a floor standing fixture or one that sits on your
4. How much space
do you have available to install a tobacco fixture? Knowing this will help
determine the maximum height and width of the tobacco fixture.
are modular in size at 25 3/4" (65.4cm) wide x 21 1/4" (54cm) deep x 24"
(60.96cm) high and have forty (40) facings. If you require more than forty
(40) facings simply install additional units.
Cigarette Displays are available in
nominal sizes of 2ft, 3ft and 4ft wide and 2ft, 4ft, 6ft and 8ft tall.
Metal Frame and
Wood Frame Fixtures are available in
nominal sizes of 2ft, 3ft and 4ft wide and 4-1/2ft 7ft tall.
5. How much storage capacity you will require? Knowing this will help
determine base cabinet requirements and other storage options.
Our Wood Frame Fixtures are
available with solid hinged doors on the base cabinet.
Our Metal Frame Fixtures are
available with solid hinged doors on the base cabinet or a base cabinet with
6. What is your budget? Knowing this will help determine which line of
product you can afford and still meet your merchandising needs.
Our Metal Frame Fixtures will be
the most expensive of the behind-the-counter options.
Our Wood Frame Fixtures and
Easy-Rack Cigarette Displays will be similar in price for cabinets
in the 4-1/2ft tall to 7ft tall range.
Our "04" series Easy-Rack Cigarette
Displays are budget friendly countertop displays, perfect for a
small space and limited budget.
7. Will you be agreeing to a cigarette company contract?
If so, what level will you be agreeing to? Knowing this will determine
what specific style, size
and options you will require. For
Some tobacco companies do not allow product
displayed below 24". Therefore, we can provide a 24" tall door for
your base cabinet.
Some tobacco companies require a fixture that is
a minimum of 3ft wide.
Some tobacco companies will reimburse you for
part or all of the fixture cost, but require the fixture to have a lighted
Some tobacco companies will not allow another
company's product in the same fixture. Therefore, you would require multiple
8. Do you want to purchase a tobacco fixture that will allow you to expand or
change your product offerings and based on sales trends? Knowing this
will help determine the style of tobacco fixture and option accessories such as
adjustable pushers and shelves, hook bars, scroll pricers, etc.
Once you have determined the
answers to the above questions,
give us a call and we will help
you find the ideal fixture or display.