{"id":61,"date":"2014-02-07T05:00:17","date_gmt":"2014-02-07T09:00:17","guid":{"rendered":"http:\/\/www.tobaccofixtures-cigarettedisplays.com\/blog\/?p=61"},"modified":"2015-07-02T15:47:35","modified_gmt":"2015-07-02T19:47:35","slug":"making-room-for-smokeless","status":"publish","type":"post","link":"https:\/\/www.tobaccofixtures-cigarettedisplays.com\/blog\/making-room-for-smokeless\/","title":{"rendered":"MAKING ROOM FOR SMOKELESS"},"content":{"rendered":"
C-stores have a significant opportunity to target consumers in overlapping tobacco segments, such as converting cigarette smokers to smokeless products.<\/strong><\/span><\/h6>\n

While electronic cigarettes are gaining a lot of attention, moist smokeless sales are chugging along with brisk sales.\u00a0Experts expect this group to increase moist smokeless tobacco usage, which can help retailers boost sales. Savvy retailers are already helping nudge consumers in that direction by carrying, merchandising and educating customers about other tobacco products.<\/p>\n

 <\/p>\n

SUCCESSFULLY\u00a0TRANSITIONING SMOKERS<\/strong><\/span><\/h6>\n

Successfully transitioning cigarettes smokers to smokeless and other products is not a new concept. Smokeless sales have been rising steadily for the past five years. According to the Federal Trade Commission, from 1998 to 2011, total annual marketing expenditures for smokeless tobacco increased by 210%, from $145.5 million to $451.7 million.<\/p>\n

Stores are buying into the idea of smokeless tobacco as a growing category, but just not yet understanding how to push and merchandise. \u00a0C-store operators don\u2019t want to lose that cigarette smoker, but they need to start letting customers know that when they cannot smoke\u2013at work or on a plane\u2013there are products out there for them.<\/p>\n

 <\/p>\n

GIVE SMOKELESS TOBACCO A “HOME”<\/span><\/strong><\/h6>\n

\"CigaretteOne powerful way to merchandise smokeless offering to customers\u00a0is through creating a specific section for those products in-store. \u00a0Retailers may create\u00a0what you might call\u00a0“The No-Smoke Zone.” The No-Smoke Zone is\u00a0designed to hold alternative products ranging from smokeless tobacco and snuff to nicotine strips, nicotine gel, nicotine gum, and tobacco pellets.<\/p>\n

There are viable products on the market that have failed because they never had a home in convenience stores or tobacco shops. What we are suggesting is to\u00a0segment the category, and actually give them a home, a space of distinction.<\/p>\n

 <\/p>\n

START WITH A MINIMAL INVESTMENT<\/span><\/strong><\/h6>\n

Products in the smokeless category are growing\u00a0. If there is one consumer out of every 100 who enjoys tobacco and wants to buy one of these products, stores should carry a solution for them. At the same time, this doesn’t mean a Retailer should\u00a0overload their\u00a0shelves\u00a0with products. We\u2019re talking about a very low investment to start, not\u00a0more than $150 to $200. The goal is to start providing customers, at a minimum investment, an alternative to cigarettes. In-store marketing support will also prove to be invaluable. First and foremost, an effective POS display is key. There also needs to be a window sign that lets people know you have these products. You may also want to have some pump toppers and front door decals that lets customers know that if they choose not to smoke or will be in a position where they can\u2019t smoke, they have options. Giving your customers choices will lead to incremental sales growth.<\/p>\n

 <\/p>\n

Giving your customers choices <\/strong><\/em><\/h6>\n
will lead to incremental sales growth.<\/strong><\/em><\/h6>\n

 <\/p>\n

HELPING RETAILERS SUCCEED<\/strong><\/span><\/h6>\n

Here at TheCstoreEstore.com<\/a><\/strong><\/span> , we are helping retailers develop a marketing a merchandising strategy for this growing smokeless category by offering cigarette displays and tobacco fixtures that also accommodate snuff, E-cigarettes, vape and many other tobacco related products.\u00a0As\u00a0the largest online distributor of Cigarette Racks, Displays and Tobacco Fixtures our goal has been to help retailers increase visibility of growing tobacco trends by offering flexible display systems that accommodate, not only traditional tobacco products, but new offerings as well.<\/p>\n

 <\/p>\n

Our goal has been to help retailers <\/em><\/strong><\/h5>\n
increase visibility of growing tobacco trends<\/em><\/strong><\/h5>\n
by offering flexible display systems.<\/em><\/strong><\/h5>\n

 <\/p>\n

Visit TheCstoreEstore.com<\/a><\/span><\/strong> and view the largest selection of Cigarette Displays and Racks, Tobacco Fixtures, Overhead Cigarette Racks, Under Counter Cigarette Pushers and Display Accessories. You may also call us\u00a0for assistance.. We\u00a0are waiting to serve you!<\/p>\n

 <\/p>\n

TheCstoreEstore.com<\/a><\/strong><\/h6>\n
866.630.2100<\/strong><\/h6>\n
sales@cademanenterprises.com<\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"

C-stores have a significant opportunity to target consumers in overlapping tobacco segments, such as converting cigarette smokers to smokeless products.<\/p>\n","protected":false},"author":1,"featured_media":49,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[3,4,13,10,12,7,8,2,6,5,9,11],"yoast_head":"\nMAKING ROOM FOR SMOKELESS - Tobacco Fixtures and Merchandising Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tobaccofixtures-cigarettedisplays.com\/blog\/making-room-for-smokeless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAKING ROOM FOR SMOKELESS - 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